Memphis Standard

U.S. Senators Marsha Blackburn and Mark Warner, alongside Representatives Suzan DelBene and August Pfluger, have introduced a new legislative proposal named the United States Leadership in Immersive Technology Act. This initiative aims to form an advisory panel responsible for crafting a national strategy for immersive technology.

Senator Blackburn emphasized the importance of maintaining a competitive edge in immersive technology against global adversaries, specifically mentioning China. "We need to stay two steps ahead of our adversaries when it comes to applying immersive technology in American industries and stimulating economic growth," she stated. The proposed legislation seeks to ensure U.S. competitiveness and safeguard national security as virtual reality (VR) and augmented reality (AR) gain prominence worldwide.

Senator Warner highlighted the rapidly evolving global technology landscape, stressing the necessity for collaboration between industry and government leaders. "This legislation will help to do just that by creating a national strategy for XR," he noted.

Representative DelBene expressed concern over the potential risk of falling behind in the expanding field of extended reality (XR). She pointed out that establishing national standards is crucial for maintaining competitiveness on the international stage: "As our world becomes increasingly technological, it is crucial that we prepare to compete effectively on the global stage while protecting our interests."

Rep. Pfluger underlined the strategic importance of immersive technology for various sectors, including military applications. He warned about China's significant investments in XR technology, which could threaten U.S. economic and national security interests: "Our legislation will ensure the United States maintains global leadership through a national strategy in this emerging technology."

Immersive technologies like VR and AR offer integrated digital-physical experiences with diverse applications ranging from education to accessibility tools for people with disabilities. Despite being home to major XR producers, the U.S. lacks a comprehensive plan similar to those implemented by South Korea, China, and others.

The United States Leadership in Immersive Technology Act proposes directing the Department of Commerce to establish an advisory panel that would guide how XR can be used effectively within commerce and trade while assessing its implications on national security.