The U.S. Senate has passed the American Music Tourism Act, a bipartisan bill introduced by Senators Marsha Blackburn and John Hickenlooper. The legislation aims to enhance music tourism for both domestic and international visitors.
Senator Blackburn emphasized Tennessee’s rich musical heritage, stating, “Tennesseans know a thing or two about the positive impact that music tourism has on the economy and culture.” She highlighted landmarks such as Graceland in Memphis and the Grand Ole Opry in Nashville as key attractions. Senator Hickenlooper noted Colorado’s vibrant music scene, saying, “Our bipartisan bill will help our local music venues thrive and expand.”
The bill has garnered support from various organizations including the Recording Academy, Live Nation Entertainment, and Airbnb. Todd Dupler of the Recording Academy praised the bill for its potential to amplify music’s contributions to economic growth. Bart Herbison of the Nashville Songwriter’s Association International highlighted the importance of identifying significant musical sites.
Mitch Glazier from the Recording Industry Association of America applauded the legislation for encouraging more fans to experience America’s musical legacy. Sally Williams of Live Nation Entertainment recognized live music as an economic magnet drawing global fans.
Stephen Parker from the National Independent Venue Association called it a catalyst for economic development. Mark Ezell from Tennessee’s Department of Tourist Development sees it bolstering their state’s global appeal.
Kevin Kane from Memphis Tourism pointed out that music is a primary travel motivator for Memphis, contributing significantly to its $6 billion tourism industry. Leon Downey from Pigeon Forge emphasized Dolly Parton’s influence on attracting visitors.
Natalie Wilson from Overton Park Shell in Memphis expressed support due to its historical significance in American music history. Mike Signer from Airbnb acknowledged concerts’ role in driving travel demand.
Julia Hartz from Eventbrite commended the act for aligning with their commitment to live music experiences. Greg Harris of Rock & Roll Hall of Fame & Museum supported it for reinforcing music’s economic impact.
Music tourism is projected to reach $11.3 billion by 2032, with the U.S., home to one of the largest music industries globally, benefiting significantly. The Commerce Department’s Assistant Secretary for Travel and Tourism will play a crucial role in promoting sites of musical significance under this act.
